Your members already buy detergent. None of it is built for their gear.
Sweat needs a system, not a detergent.
Unscented enzyme detergent for sweat and synthetic performance fabric, sold where athletes already are.
A buyer can check this in ten seconds.
Estimate only, at base $15.00 pricing. A shop moving 16 bags a month is about a $450 order every 8 weeks, which is roughly a $2,900 a year account. Volume tiers below lower your cost, so treat this as the low end of what the account does, not the ceiling.
Order more, pay less. Published, not negotiated.
Three reasons it moves off a counter.
Big-box detergent was formulated for cotton and for dirt. Your members train in polyester, nylon and spandex, and they are not dirty, they are oily. Different problem, different formula.
No synthetic fragrance, no fabric softeners, no optical brighteners, no fragrance fixatives. Nothing added to seal scent into fabric. Scent is handed back to the customer as a separate step in the dryer, only if they want it.
We remove the body oil and protein bacteria feed on. That's the whole odor argument, and it's why a bag turns into a reorder instead of a one-time try.
Clean in the wash.
Enzymes break down the body oil and protein that soak into synthetic fibre. No fragrance, nothing left behind to trap.
Scent in the dryer.
Then the customer chooses. Dryer Drops add scent at the end, or they skip it entirely and the gear just smells like nothing.
What you would put on the shelf.
Every one works on its own. Stock a single SKU or the whole counter, your call.
The four marked coming soon are not orderable yet. Tell us which one fits your shop and you go on the list for it.
Wash with it in the back. Sell it at the counter.
This is the part nobody else can offer you. You are already doing laundry. Towels, rental gear, loaner jerseys, mats, pinnies. Put Athlete Fresh in that machine and the sale at the counter stops being a pitch.
- 01Back of house. A 5-gallon bucket covers shared laundry for towels, rentals and locker room linens. One container, no repackaging, no retail box in the cost.
- 02Front of house. Bags at the counter at $29.99. The demo already happened in the dryer out back.
- 03Teams and locker rooms. Programs washing for a roster buy on the same volume ladder above, so a team order lands at Tier 02 or Tier 03 without a special deal.
The whole deal, in one place.
The First Order Buyback Promise
Stock ten bags. Give them 90 days on your shelf. If you're still holding unopened bags between day 90 and day 120, we buy back every one of them at the full $15 you paid.
Send a photo, we confirm it and send you a prepaid label, and your money is back within 5 business days of the bags reaching us. Refund or account credit, your call.
Your price stickers on the bags are fine. Original shipping is not refunded. This one is an offer on your first order, not a standing returns policy, so it does not roll over to reorders.
Three steps, and you know the timeline.
Don't want to hold inventory? There's more than one way to work with us.
Six of them, and one of them fits you.
Open a wholesale line.
Two screens. We reply within 2 business days.
Someone on the wholesale side will come back to you within 2 business days. If it's urgent, email wholesale@athletefresh.shop.
No portal to log into. Tell us what you need and we come back with the total. Reorder any time, no ongoing commitment.
Fifteen minutes, no deck. Bring your shelf and we'll tell you straight if it fits.
The ones we get every time.
Ten bags, $150. That is the whole barrier to entry.
You buy at $15.00 and sell at $29.99. You keep $14.99 a bag. That is 50% margin.
Yes. $15.00 base, $14.25 at 48 units, $13.50 at 144.
Within 2 business days. Applications do not sit in a pile here.
Yes. A free sample on request, one sampler box per qualified account. Ask for Revive and run the soak test on your own towels.
Free at $500 and up, and free on a starter package. Flat $15 under $500. Everything ships from Georgia.
Card up front to start. Net 30 opens up after an account has prepaid two orders.
A bag is 60 uses, so a real user reorders every 6 to 10 weeks. The reorder is the business.
Yes, at $29.99. We can even ship the orders for you. Third-party marketplaces like Amazon are a no, always.
The sticker is $29.99 and nobody advertises below it. That protects your margin as much as ours.
Same formula, same price. The name and the community change. Performance is all sport, Greenside is golf, and 5% of net revenue from each line goes back to that line's community.
We do not make that claim. It removes the body oil and protein that bacteria feed on, which is the reason the smell keeps coming back in gear washed with regular detergent.
On purpose. Scent chemistry that bonds to fabric seals body oil in with it. We clean in the wash and hand scent back as a separate dryer step, only if the customer wants it.
Yes. Counter display, shelf talkers, a one-pager for your staff, and the demo that does the selling for you.
Then do not. See More Ways to Partner. There are versions of this where you never touch a box.